Target Live Series
Role: Logo + Motion Design, Marketing Design Lead, Creative Direction | Company: Stage TEN | Client: Target
Target Live is Target’s shoppable livestream channel, where viewers can spend time interacting and shopping live with a plethora of special hosts. The company sought to create a serialized live stream event, where each episode focused on a different theme and presented new, shoppable products exclusive to Target. I designed the current logo for Target Live, and established a visual direction for Season 1, also acting as creative director and design lead for Marketing.
Logo Design
Season 1 + 2
During Season 1, I was entrusted with the responsibility of crafting and designing the overarching visual direction for the show. Working within Target's brand guidelines, the client granted our team considerable creative freedom. Collaborating closely with fellow creative directors and producers, we collectively forged a visual aesthetic that was simple, playful, but energetic. I developed and created the original assets for the series, and handed off the rest of asset creation to my team of designers to complete the rest, overseeing the work until completion. The visual direction would go on to inform the look and feel for Season 2 as well, where I would oversee Marketing material as a Creative Director and Lead Designer.