Truth or Drink: What Up Fam is an expansion for the company’s social card game, Truth or Drink. For this project, I was tasked with developing the visual identity, working in collaboration and support from the Senior Designer. I developed the illustration and typographic style. With the visual identity, I wanted to reflect what a family could mean in a non-traditional sense—one that is full of color, and not necessarily comprised of your biological family unit. A family can be chosen, chaotic, and fun. To express the energy of that, I wanted to create an all-over pattern, that when looked up closely, shows that it is actually a bunch of figures interacting with each other.