During the current COVID-19 pandemic, family-oriented video brand, HiHo Kids, sought ways to create new content while the world quarantined. Video Pen Pals, a series about connecting kids and seniors together through “video letters” during the pandemic, became one of those ways. As a new pilot series, I was tasked with creating the visual identity and executing the animation/motion design in a short amount of time. Although on a tight deadline, I had a lot of fun with this project, and loved that I was able to help elevate the home-video footage format with the design—keeping it fun and whimsical, which was how the video letter format between these two felt.